The Cubs just signed a deal to include the Marquee Sports Network on Hulu’s Hulu+Live option inside the Cubs’ broadcast market. That, along with the addition of AT&T NOW, marks basically the first sign of hope for Cubs fans who have cut the cord on cable.
But most of those whose cords remain solidly intact use Xfinity and are still without answers on when they can expect to see the Cubs Fiasco Channel on their screens. Cubs head of screwing up business operations, Crane Kenney, is presumably the imbecile responsible for negotiating deals with cable networks, and he has failed to get one done as of 3+ days before the first spring training game broadcast.
It won’t get done in time. There won’t be a stand-alone streaming option (like Disney+, HBO NOW, ESPN+, you know the drill because this is 2020 and you’re not an idiot because you aren’t Crane Kenney unless someone is reading this aloud to you).
So much revenue is just sitting around. I know that’s no big deal because the Cubs have cash literally flowing out their nostrils. But during an offseason in which so many great players were so very ungettable for the poor billionaires club, it would have been nice to have some forward-thinking . . . or even current-thinking resident of the 21st century come up with a plan to actually make money on this Cubs TV network.
It’s so disappointing. The reason the Cubs have so many fans has very little to do with their historically pathetic ability to play baseball and so much to do with their ingenuity in offering their games on TV nationwide when no one else was doing that. It’s hard to believe they’ve become such a backward-minded waste of a franchise even in the one area they used to absolutely lead the world in: broadcasting.
But here we are. I can’t believe more Cubs fans aren’t way more furious about it.